Hey, I’m Jimmi — a UI/UX designer with a background in web design and branding. I studied at Plymouth University and started freelancing right after, exploring all kinds of design work to figure out what really clicked. Pretty quickly, I found myself drawn to UI and branding — the parts that shape how digital products look and feel. But visuals were just the start. I kept asking: Why do people use things the way they do? What makes something feel effortless to use? That curiosity pulled me into product design. I think great design is rooted in empathy and driven by logic. It’s not just about making things look good — it’s about making them make sense. I’m naturally detail-minded and always thinking about how things could work better, with the user always front and centre. When I’m not designing, I’m probably bouldering at my local climbing gym, playing my acoustic guitar, or chasing the perfect cup of coffee in one of my local cafés.