Branding
E-commerce
Adobe Photoshop
Adobe Firefly
Canva
Chat GPT
Printful
I built RavenPixelPrints, a custom-print Etsy shop, to create a low-effort income stream alongside my freelance design work. The goal was to automate the entire process—from order intake to print delivery—using templates, AI-powered copy and seamless fulfilment. The result is a scalable, SEO-friendly store that delivers high-quality, personalised prints without manual overhead.
The Brief
As a freelance designer I wanted a passive-income side project. I saw an opportunity to launch an automated Etsy store for custom pet portraits that balanced efficiency with quality. Key aims were to streamline my design pipeline, write SEO-optimised listings and automate fulfilment—all while keeping control over brand voice and product quality.
Project
Automated Etsy Store for Custom Pet Portraits
Design Focus
Fast Workflow
SEO Friendly
Personalisable Product
Deliverables
Etsy Listings
Reusable Templates
Live Store
The Design
To build a scalable, low-maintenance Etsy store, I designed an end-to-end system using AI tools, automation, and third-party services:
Custom GPT
I trained a tailored ChatGPT model on RavenPixelPrints’ brand guidelines and SEO-focused keywords. It now generates consistent, search-friendly product titles and descriptions—and even suggests new print concepts—without losing our unique tone.
Generative AI
Using Adobe Firefly’s “structure reference” feature, I converted customer photos into artwork that stays true to each pet’s character while matching our signature style. Text-based prompts ensure each portrait follows the same artistic theme.
Print QA & Mock-ups
To meet Etsy’s image standards, I upscaled artwork to 300 dpi with a free upscaling tool, then created product mock-ups in Adobe Express using professional templates. This guarantees crisp, on-brand visuals across all listings.
Automated Fulfilment
I integrated Printful with the store so orders go straight to print and shipping—no manual steps required. This frees me to focus on design tweaks and marketing instead of logistics.
The Result
This workflow delivers high-quality prints, strong SEO and fully automated order fulfilment. The store is already making sales and its catalogue of personalised products keeps growing. It cuts out manual tasks so I can juggle freelance projects while running a scalable, revenue-generating online business.
"Great communication and quality work"
mkfarinas1
Etsy Customer
Seen Enough?
RavenPixel
Design