Website & Branding for TulaZen Yoga
Web Development
UI/UX Design
Branding
Figma
Framer
Adobe Photoshop
I teamed up with TulaZen Yoga in Plymouth to build a fresh brand identity and a user-friendly booking site. My aim was to capture the studio’s calm, inclusive spirit and make it effortless for clients to find classes, learn about instructors and book sessions in a few clicks. I created a logo inspired by natural balance, then designed and prototyped the site in Figma and Framer.
The Client
TulaZen Yoga is Elizabeth Gilmour’s freelance yoga business based in Plymouth. She’s built it on making yoga friendly, simple and open to everyone, regardless of experience. Elizabeth creates a relaxed, down-to-earth space where people can switch off, move their bodies and feel better without any pressure. Her goal is to help clients build physical strength and mental balance through straightforward, accessible classes designed to be inclusive and adaptable.
Core Values
Friendly
Spiritual
Accessibility
Brand Personality
Welcoming
Balanced
Inclusive
Target Audience
Casual
Yoga Enthusiasts
Beginners
Elizabeth needed a standalone website to serve as TulaZen’s central hub—somewhere clients could browse and book classes, get in touch and learn about her offerings. Until now, her online presence lived solely on Instagram and Facebook, which limited visibility and made it hard to access class details quickly. She also wanted simple, cohesive branding and a logo to give her studio a professional, consistent identity.
Project
Brand identity and booking website
Design Focus
Calm Tone
Simple
Clear Call to Book
Deliverables
Website
Basic Branding
The Design
Brand Development
I drafted several logo concepts before settling on a stylised cairn to represent calm and mindfulness. The mark balances organic shapes with subtle symmetry. A smooth, flowing font reinforces the sense of ease and mirrors yoga’s gentle transitions.
Website Design
In Figma I mapped four key pages: Home, Classes, About and Contact. Clean layouts and prominent buttons guide users straight to class details and booking. A hero image of the logo’s cairn motif ties every page back to the brand theme.
Classes Page
In Figma I mapped four key pages: Home, Classes, About and Contact. Clean layouts and prominent buttons guide users straight to class details and booking. A hero image of the logo’s cairn motif ties every page back to the brand theme.
The Result
Moving from social media only to a dedicated site has transformed TulaZen’s presence. Clients now browse and book with ease, boosting attendance by 30 percent at PureGym sessions and cutting admin time in half. The new branding feels professional yet warm, and the CMS gives Elizabeth full control over updates. With a polished online hub, TulaZen is set to launch online classes and grow beyond Plymouth.
"Working with Jimmi was a very positive experience. He quickly and professionally implemented changes and shared ideas to improve the design. He provided options tailored to how I wanted the logo to connect with my audience. The website he created was exactly what I envisioned, and has made my life so much easier"
Elizabeth Gilmour
TulaZen Yoga (Founder)
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