
University (Live Brief)
Solo
Motion Graphic
Adobe Illustrator, After Effects
2023
I worked on a live brief from the University of Plymouth to create an explainer animation for Smart Sound Plymouth. The goal was to make their cutting-edge marine sensor technology accessible to a wider audience.
University (Live Brief)
Solo
Motion Graphic
Adobe Illustrator, After Effects
2023
I worked on a live brief from the University of Plymouth to create an explainer animation for Smart Sound Plymouth. The goal was to make their cutting-edge marine sensor technology accessible to a wider audience.
University (Live Brief)
Solo
Motion Graphic
Adobe Illustrator, After Effects
2023
I worked on a live brief from the University of Plymouth to create an explainer animation for Smart Sound Plymouth. The goal was to make their cutting-edge marine sensor technology accessible to a wider audience.
University (Live Brief)
Solo
Motion Graphic
Adobe Illustrator, After Effects
2023
I worked on a live brief from the University of Plymouth to create an explainer animation for Smart Sound Plymouth. The goal was to make their cutting-edge marine sensor technology accessible to a wider audience.

University (Live Brief)
Solo
Motion Graphic
Adobe Illustrator, After Effects
2023
I worked on a live brief from the University of Plymouth to create an explainer animation for Smart Sound Plymouth. The goal was to make their cutting-edge marine sensor technology accessible to a wider audience.
The Problem
Technical documents about marine sensor systems were too complex for a general audience. The client needed a way to explain key ideas clearly, without losing accuracy, in a format people would actually engage with.
The Problem
Technical documents about marine sensor systems were too complex for a general audience. The client needed a way to explain key ideas clearly, without losing accuracy, in a format people would actually engage with.
The Problem
Technical documents about marine sensor systems were too complex for a general audience. The client needed a way to explain key ideas clearly, without losing accuracy, in a format people would actually engage with.
The Problem
Technical documents about marine sensor systems were too complex for a general audience. The client needed a way to explain key ideas clearly, without losing accuracy, in a format people would actually engage with.
The Problem
Technical documents about marine sensor systems were too complex for a general audience. The client needed a way to explain key ideas clearly, without losing accuracy, in a format people would actually engage with.
Project Scope
Two weeks to storyboard, design assets, animate, and deliver a polished video. The final product had to simplify the content while staying visually engaging and technically accurate.
Project Scope
Two weeks to storyboard, design assets, animate, and deliver a polished video. The final product had to simplify the content while staying visually engaging and technically accurate.
Project Scope
Two weeks to storyboard, design assets, animate, and deliver a polished video. The final product had to simplify the content while staying visually engaging and technically accurate.
Project Scope
Two weeks to storyboard, design assets, animate, and deliver a polished video. The final product had to simplify the content while staying visually engaging and technically accurate.
Project Scope
Two weeks to storyboard, design assets, animate, and deliver a polished video. The final product had to simplify the content while staying visually engaging and technically accurate.
Goals & Success Metrics
Goals & Success Metrics
Goals & Success
Goals & Success Metrics
Goals & Success Metrics
Goals
◆
Make the topic understandable
◆
Keep viewers engaged
◆
Deliver on time
Goals
◆
Make the topic understandable
◆
Keep viewers engaged
◆
Deliver on time
Goals
◆
Make the topic understandable
◆
Keep viewers engaged
◆
Deliver on time
Goals
◆
Make the topic understandable
◆
Keep viewers engaged
◆
Deliver on time
Goals
◆
Make the topic understandable
◆
Keep viewers engaged
◆
Deliver on time
Success Metrics
◆
Condense information into clear story
◆
Animation pacing holds attention
◆
Delivered on deadline without revisions
Success Metrics
◆
Condense information into clear story
◆
Animation pacing holds attention
◆
Delivered on deadline without revisions
Success Metrics
◆
Condense information into clear story
◆
Animation pacing holds attention
◆
Delivered on deadline without revisions
Success Metrics
◆
Condense information into clear story
◆
Animation pacing holds attention
◆
Delivered on deadline without revisions
Success Metrics
◆
Condense information into clear story
◆
Animation pacing holds attention
◆
Delivered on deadline without revisions








Research
Research
Research
Research
Research
Goals
◆
Simplify technical content for a wide audience
◆
Explore effective explainer formats
◆
Test clarity of storytelling
Goals
◆
Simplify technical content for a wide audience
◆
Explore effective explainer formats
◆
Test clarity of storytelling
Goals
◆
Simplify technical content for a wide audience
◆
Explore effective explainer formats
◆
Test clarity of storytelling
Goals
◆
Simplify technical content for a wide audience
◆
Explore effective explainer formats
◆
Test clarity of storytelling
Goals
◆
Simplify technical content for a wide audience
◆
Explore effective explainer formats
◆
Test clarity of storytelling
Methods
◆
Condensed written notes into 3–4 main points
◆
Storyboarded flow of information
◆
Peer testing on early cuts
Methods
◆
Condensed written notes into 3–4 main points
◆
Storyboarded flow of information
◆
Peer testing on early cuts
Methods
◆
Condensed written notes into 3–4 main points
◆
Storyboarded flow of information
◆
Peer testing on early cuts
Methods
◆
Condensed written notes into 3–4 main points
◆
Storyboarded flow of information
◆
Peer testing on early cuts
Methods
◆
Condensed written notes into 3–4 main points
◆
Storyboarded flow of information
◆
Peer testing on early cuts
Insights
◆
Ordered sequencing improved understanding
◆
Slower pacing worked best
◆
Visual metaphors explained abstract concepts
Insights
◆
Ordered sequencing improved understanding
◆
Slower pacing worked best
◆
Visual metaphors explained abstract concepts
Insights
◆
Ordered sequencing improved understanding
◆
Slower pacing worked best
◆
Visual metaphors explained abstract concepts
Insights
◆
Ordered sequencing improved understanding
◆
Slower pacing worked best
◆
Visual metaphors explained abstract concepts
Insights
◆
Ordered sequencing improved understanding
◆
Slower pacing worked best
◆
Visual metaphors explained abstract concepts
Users & Pain Points
Users & Pain Points
Users & Pain Points
Users & Pain Points
Users & Pain Points
General Audience
◆
Overwhelmed by technical detail
◆
Needed visuals to grasp concepts
General Audience
◆
Overwhelmed by technical detail
◆
Needed visuals to grasp concepts
General Audience
◆
Overwhelmed by technical detail
◆
Needed visuals to grasp concepts
General Audience
◆
Overwhelmed by technical detail
◆
Needed visuals to grasp concepts
General Audience
◆
Overwhelmed by technical detail
◆
Needed visuals to grasp concepts
Lecturers/Assessors
◆
Expected accuracy
◆
Wanted professional finish
Lecturers/Assessors
◆
Expected accuracy
◆
Wanted professional finish
Lecturers/Assessors
◆
Expected accuracy
◆
Wanted professional finish
Lecturers/Assessors
◆
Expected accuracy
◆
Wanted professional finish
Lecturers/Assessors
◆
Expected accuracy
◆
Wanted professional finish
Process
Process
Process
Process
Process
1.
Condensed technical notes into key points.
2.
Storyboarded visual flow.
3.
Built animation tests in After Effects.
4.
Slowed pacing after feedback.
5.
Polished and exported final video.
1.
Condensed technical notes into key points.
2.
Storyboarded visual flow.
3.
Built animation tests in After Effects.
4.
Slowed pacing after feedback.
5.
Polished and exported final video.
1.
Condensed technical notes into key points.
2.
Storyboarded visual flow.
3.
Built animation tests in After Effects.
4.
Slowed pacing after feedback.
5.
Polished and exported final video.
1.
Condensed technical notes into key points.
2.
Storyboarded visual flow.
3.
Built animation tests in After Effects.
4.
Slowed pacing after feedback.
5.
Polished and exported final video.
1.
Condensed technical notes into key points.
2.
Storyboarded visual flow.
3.
Built animation tests in After Effects.
4.
Slowed pacing after feedback.
5.
Polished and exported final video.
Final Solution
◆
Animated explainer with a clear story
◆
Visuals that simplified complex concepts
◆
Pacing adjusted for clarity

Final Solution
◆
Animated explainer with a clear story
◆
Visuals that simplified complex concepts
◆
Pacing adjusted for clarity

Final Solution
◆
Animated explainer with a clear story
◆
Visuals that simplified complex concepts
◆
Pacing adjusted for clarity

Final Solution
◆
Animated explainer with a clear story
◆
Visuals that simplified complex concepts
◆
Pacing adjusted for clarity

Final Solution
◆
Animated explainer with a clear story
◆
Visuals that simplified complex concepts
◆
Pacing adjusted for clarity

Impact & Results
Impact & Results
Impact & Results
Impact & Results
Impact & Results
◆
Delivered on time with no revisions
◆
Peers reported better understanding
◆
Graded as a first-class project
◆
Delivered on time with no revisions
◆
Peers reported better understanding
◆
Graded as a first-class project
◆
Delivered on time with no revisions
◆
Peers reported better understanding
◆
Graded as a first-class project
◆
Delivered on time with no revisions
◆
Peers reported better understanding
◆
Graded as a first-class project
◆
Delivered on time with no revisions
◆
Peers reported better understanding
◆
Graded as a first-class project
Reflection
I had to learn the subject matter myself before I could simplify it for others, which was challenging but rewarding. Creating the voiceover alongside the visuals taught me how important pacing and tone are for keeping an audience engaged — I had to adjust both the narration and the animation timing so they supported each other. Peer feedback showed me where the voiceover was moving too quickly, and making small timing changes improved understanding a lot. If I revisited the project, I’d test it with a broader audience outside the classroom to make sure the message is just as clear for people with no background in the topic.
Reflection
I had to learn the subject matter myself before I could simplify it for others, which was challenging but rewarding. Creating the voiceover alongside the visuals taught me how important pacing and tone are for keeping an audience engaged — I had to adjust both the narration and the animation timing so they supported each other. Peer feedback showed me where the voiceover was moving too quickly, and making small timing changes improved understanding a lot. If I revisited the project, I’d test it with a broader audience outside the classroom to make sure the message is just as clear for people with no background in the topic.
Reflection
I had to learn the subject matter myself before I could simplify it for others, which was challenging but rewarding. Creating the voiceover alongside the visuals taught me how important pacing and tone are for keeping an audience engaged — I had to adjust both the narration and the animation timing so they supported each other. Peer feedback showed me where the voiceover was moving too quickly, and making small timing changes improved understanding a lot. If I revisited the project, I’d test it with a broader audience outside the classroom to make sure the message is just as clear for people with no background in the topic.
Reflection
I had to learn the subject matter myself before I could simplify it for others, which was challenging but rewarding. Creating the voiceover alongside the visuals taught me how important pacing and tone are for keeping an audience engaged — I had to adjust both the narration and the animation timing so they supported each other. Peer feedback showed me where the voiceover was moving too quickly, and making small timing changes improved understanding a lot. If I revisited the project, I’d test it with a broader audience outside the classroom to make sure the message is just as clear for people with no background in the topic.
Reflection
I had to learn the subject matter myself before I could simplify it for others, which was challenging but rewarding. Creating the voiceover alongside the visuals taught me how important pacing and tone are for keeping an audience engaged — I had to adjust both the narration and the animation timing so they supported each other. Peer feedback showed me where the voiceover was moving too quickly, and making small timing changes improved understanding a lot. If I revisited the project, I’d test it with a broader audience outside the classroom to make sure the message is just as clear for people with no background in the topic.
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Like What You See?
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Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.
Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.
Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.