image of motion graphic frame

Sensors Info Motion Graphic

University (Live Brief)

Solo

Motion Graphic

Adobe Illustrator, After Effects

2023

I worked on a live brief from the University of Plymouth to create an explainer animation for Smart Sound Plymouth. The goal was to make their cutting-edge marine sensor technology accessible to a wider audience.

Sensors Info Motion Graphic

University (Live Brief)

Solo

Motion Graphic

Adobe Illustrator, After Effects

2023

I worked on a live brief from the University of Plymouth to create an explainer animation for Smart Sound Plymouth. The goal was to make their cutting-edge marine sensor technology accessible to a wider audience.

Sensors Info Motion Graphic

University (Live Brief)

Solo

Motion Graphic

Adobe Illustrator, After Effects

2023

I worked on a live brief from the University of Plymouth to create an explainer animation for Smart Sound Plymouth. The goal was to make their cutting-edge marine sensor technology accessible to a wider audience.

Sensors Info Motion Graphic

University (Live Brief)

Solo

Motion Graphic

Adobe Illustrator, After Effects

2023

I worked on a live brief from the University of Plymouth to create an explainer animation for Smart Sound Plymouth. The goal was to make their cutting-edge marine sensor technology accessible to a wider audience.

image of motion graphic frame

Sensors Info Motion Graphic

University (Live Brief)

Solo

Motion Graphic

Adobe Illustrator, After Effects

2023

I worked on a live brief from the University of Plymouth to create an explainer animation for Smart Sound Plymouth. The goal was to make their cutting-edge marine sensor technology accessible to a wider audience.

The Problem

Technical documents about marine sensor systems were too complex for a general audience. The client needed a way to explain key ideas clearly, without losing accuracy, in a format people would actually engage with.

The Problem

Technical documents about marine sensor systems were too complex for a general audience. The client needed a way to explain key ideas clearly, without losing accuracy, in a format people would actually engage with.

The Problem

Technical documents about marine sensor systems were too complex for a general audience. The client needed a way to explain key ideas clearly, without losing accuracy, in a format people would actually engage with.

The Problem

Technical documents about marine sensor systems were too complex for a general audience. The client needed a way to explain key ideas clearly, without losing accuracy, in a format people would actually engage with.

The Problem

Technical documents about marine sensor systems were too complex for a general audience. The client needed a way to explain key ideas clearly, without losing accuracy, in a format people would actually engage with.

Project Scope

Two weeks to storyboard, design assets, animate, and deliver a polished video. The final product had to simplify the content while staying visually engaging and technically accurate.

Project Scope

Two weeks to storyboard, design assets, animate, and deliver a polished video. The final product had to simplify the content while staying visually engaging and technically accurate.

Project Scope

Two weeks to storyboard, design assets, animate, and deliver a polished video. The final product had to simplify the content while staying visually engaging and technically accurate.

Project Scope

Two weeks to storyboard, design assets, animate, and deliver a polished video. The final product had to simplify the content while staying visually engaging and technically accurate.

Project Scope

Two weeks to storyboard, design assets, animate, and deliver a polished video. The final product had to simplify the content while staying visually engaging and technically accurate.

Goals & Success Metrics

Goals & Success Metrics

Goals & Success

Goals & Success Metrics

Goals & Success Metrics

Goals

Make the topic understandable

Keep viewers engaged

Deliver on time

Goals

Make the topic understandable

Keep viewers engaged

Deliver on time

Goals

Make the topic understandable

Keep viewers engaged

Deliver on time

Goals

Make the topic understandable

Keep viewers engaged

Deliver on time

Goals

Make the topic understandable

Keep viewers engaged

Deliver on time

Success Metrics

Condense information into clear story

Animation pacing holds attention

Delivered on deadline without revisions

Success Metrics

Condense information into clear story

Animation pacing holds attention

Delivered on deadline without revisions

Success Metrics

Condense information into clear story

Animation pacing holds attention

Delivered on deadline without revisions

Success Metrics

Condense information into clear story

Animation pacing holds attention

Delivered on deadline without revisions

Success Metrics

Condense information into clear story

Animation pacing holds attention

Delivered on deadline without revisions

image of motion graphic frame
image of motion graphic frame
image of motion graphic frame
image of motion graphic frame
image of motion graphic frame
image of motion graphic frame
image of motion graphic frame
image of motion graphic frame

Research

Research

Research

Research

Research

Goals

Simplify technical content for a wide audience

Explore effective explainer formats

Test clarity of storytelling

Goals

Simplify technical content for a wide audience

Explore effective explainer formats

Test clarity of storytelling

Goals

Simplify technical content for a wide audience

Explore effective explainer formats

Test clarity of storytelling

Goals

Simplify technical content for a wide audience

Explore effective explainer formats

Test clarity of storytelling

Goals

Simplify technical content for a wide audience

Explore effective explainer formats

Test clarity of storytelling

Methods

Condensed written notes into 3–4 main points

Storyboarded flow of information

Peer testing on early cuts

Methods

Condensed written notes into 3–4 main points

Storyboarded flow of information

Peer testing on early cuts

Methods

Condensed written notes into 3–4 main points

Storyboarded flow of information

Peer testing on early cuts

Methods

Condensed written notes into 3–4 main points

Storyboarded flow of information

Peer testing on early cuts

Methods

Condensed written notes into 3–4 main points

Storyboarded flow of information

Peer testing on early cuts

Insights

Ordered sequencing improved understanding

Slower pacing worked best

Visual metaphors explained abstract concepts

Insights

Ordered sequencing improved understanding

Slower pacing worked best

Visual metaphors explained abstract concepts

Insights

Ordered sequencing improved understanding

Slower pacing worked best

Visual metaphors explained abstract concepts

Insights

Ordered sequencing improved understanding

Slower pacing worked best

Visual metaphors explained abstract concepts

Insights

Ordered sequencing improved understanding

Slower pacing worked best

Visual metaphors explained abstract concepts

Users & Pain Points

Users & Pain Points

Users & Pain Points

Users & Pain Points

Users & Pain Points

General Audience

Overwhelmed by technical detail

Needed visuals to grasp concepts

General Audience

Overwhelmed by technical detail

Needed visuals to grasp concepts

General Audience

Overwhelmed by technical detail

Needed visuals to grasp concepts

General Audience

Overwhelmed by technical detail

Needed visuals to grasp concepts

General Audience

Overwhelmed by technical detail

Needed visuals to grasp concepts

Lecturers/Assessors

Expected accuracy

Wanted professional finish

Lecturers/Assessors

Expected accuracy

Wanted professional finish

Lecturers/Assessors

Expected accuracy

Wanted professional finish

Lecturers/Assessors

Expected accuracy

Wanted professional finish

Lecturers/Assessors

Expected accuracy

Wanted professional finish

Process

Process

Process

Process

Process

1.

Condensed technical notes into key points.

2.

Storyboarded visual flow.

3.

Built animation tests in After Effects.

4.

Slowed pacing after feedback.

5.

Polished and exported final video.

1.

Condensed technical notes into key points.

2.

Storyboarded visual flow.

3.

Built animation tests in After Effects.

4.

Slowed pacing after feedback.

5.

Polished and exported final video.

1.

Condensed technical notes into key points.

2.

Storyboarded visual flow.

3.

Built animation tests in After Effects.

4.

Slowed pacing after feedback.

5.

Polished and exported final video.

1.

Condensed technical notes into key points.

2.

Storyboarded visual flow.

3.

Built animation tests in After Effects.

4.

Slowed pacing after feedback.

5.

Polished and exported final video.

1.

Condensed technical notes into key points.

2.

Storyboarded visual flow.

3.

Built animation tests in After Effects.

4.

Slowed pacing after feedback.

5.

Polished and exported final video.

Final Solution

Animated explainer with a clear story

Visuals that simplified complex concepts

Pacing adjusted for clarity

image of motion graphic frame

Final Solution

Animated explainer with a clear story

Visuals that simplified complex concepts

Pacing adjusted for clarity

image of motion graphic frame

Final Solution

Animated explainer with a clear story

Visuals that simplified complex concepts

Pacing adjusted for clarity

image of motion graphic frame

Final Solution

Animated explainer with a clear story

Visuals that simplified complex concepts

Pacing adjusted for clarity

image of motion graphic frame

Final Solution

Animated explainer with a clear story

Visuals that simplified complex concepts

Pacing adjusted for clarity

image of motion graphic frame

Impact & Results

Impact & Results

Impact & Results

Impact & Results

Impact & Results

Delivered on time with no revisions

Peers reported better understanding

Graded as a first-class project

Delivered on time with no revisions

Peers reported better understanding

Graded as a first-class project

Delivered on time with no revisions

Peers reported better understanding

Graded as a first-class project

Delivered on time with no revisions

Peers reported better understanding

Graded as a first-class project

Delivered on time with no revisions

Peers reported better understanding

Graded as a first-class project

Reflection

I had to learn the subject matter myself before I could simplify it for others, which was challenging but rewarding. Creating the voiceover alongside the visuals taught me how important pacing and tone are for keeping an audience engaged — I had to adjust both the narration and the animation timing so they supported each other. Peer feedback showed me where the voiceover was moving too quickly, and making small timing changes improved understanding a lot. If I revisited the project, I’d test it with a broader audience outside the classroom to make sure the message is just as clear for people with no background in the topic.

Reflection

I had to learn the subject matter myself before I could simplify it for others, which was challenging but rewarding. Creating the voiceover alongside the visuals taught me how important pacing and tone are for keeping an audience engaged — I had to adjust both the narration and the animation timing so they supported each other. Peer feedback showed me where the voiceover was moving too quickly, and making small timing changes improved understanding a lot. If I revisited the project, I’d test it with a broader audience outside the classroom to make sure the message is just as clear for people with no background in the topic.

Reflection

I had to learn the subject matter myself before I could simplify it for others, which was challenging but rewarding. Creating the voiceover alongside the visuals taught me how important pacing and tone are for keeping an audience engaged — I had to adjust both the narration and the animation timing so they supported each other. Peer feedback showed me where the voiceover was moving too quickly, and making small timing changes improved understanding a lot. If I revisited the project, I’d test it with a broader audience outside the classroom to make sure the message is just as clear for people with no background in the topic.

Reflection

I had to learn the subject matter myself before I could simplify it for others, which was challenging but rewarding. Creating the voiceover alongside the visuals taught me how important pacing and tone are for keeping an audience engaged — I had to adjust both the narration and the animation timing so they supported each other. Peer feedback showed me where the voiceover was moving too quickly, and making small timing changes improved understanding a lot. If I revisited the project, I’d test it with a broader audience outside the classroom to make sure the message is just as clear for people with no background in the topic.

Reflection

I had to learn the subject matter myself before I could simplify it for others, which was challenging but rewarding. Creating the voiceover alongside the visuals taught me how important pacing and tone are for keeping an audience engaged — I had to adjust both the narration and the animation timing so they supported each other. Peer feedback showed me where the voiceover was moving too quickly, and making small timing changes improved understanding a lot. If I revisited the project, I’d test it with a broader audience outside the classroom to make sure the message is just as clear for people with no background in the topic.

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Like What You See?

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Like What You See?

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© 2024 RavenPixel · Built by Jimmi Hawkins

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RavenPixel Design

©2024 RavenPixel

RavenPixel Design

©2024 RavenPixel

RavenPixel Design

©2024 RavenPixel

© 2024 RavenPixel · Built by Jimmi Hawkins

Have a nice day