Personal
Solo
Brand & Etsy Designer
Etsy, Express, Chat GPT, Firefly
2024
I opened a pet portrait shop to learn branding and e-commerce. Listing by hand was slow, so I built a workflow using AI tools to speed up previews and keep the shop consistent.
Personal
Solo
Brand & Etsy Designer
Etsy, Express, Chat GPT, Firefly
2024
I opened a pet portrait shop to learn branding and e-commerce. Listing by hand was slow, so I built a workflow using AI tools to speed up previews and keep the shop consistent.
Personal
Solo
Brand & Etsy Designer
Etsy, Express, Chat GPT, Firefly
2024
I opened a pet portrait shop to learn branding and e-commerce. Listing by hand was slow, so I built a workflow using AI tools to speed up previews and keep the shop consistent.
Personal
Solo
Brand & Etsy Designer
Etsy, Express, Chat GPT, Firefly
2024
I opened a pet portrait shop to learn branding and e-commerce. Listing by hand was slow, so I built a workflow using AI tools to speed up previews and keep the shop consistent.
Personal
Solo
Brand & Etsy Designer
Etsy, Express, Chat GPT, Firefly
2024
I opened a pet portrait shop to learn branding and e-commerce. Listing by hand was slow, so I built a workflow using AI tools to speed up previews and keep the shop consistent.
The Problem
Creating each listing manually was slow, and inconsistent visuals made the shop look less trustworthy. Without speed and consistency, it would be hard to scale or attract repeat buyers.
The Problem
Creating each listing manually was slow, and inconsistent visuals made the shop look less trustworthy. Without speed and consistency, it would be hard to scale or attract repeat buyers.
The Problem
Creating each listing manually was slow, and inconsistent visuals made the shop look less trustworthy. Without speed and consistency, it would be hard to scale or attract repeat buyers.
The Problem
Creating each listing manually was slow, and inconsistent visuals made the shop look less trustworthy. Without speed and consistency, it would be hard to scale or attract repeat buyers.
The Problem
Creating each listing manually was slow, and inconsistent visuals made the shop look less trustworthy. Without speed and consistency, it would be hard to scale or attract repeat buyers.
Project Scope
Over one month I launched a small Etsy store under a RavenPixel sub-brand. I worked on a lightweight identity, product listing templates, and some AI-assisted workflows to reduce time spent preparing items. The shop needed to look professional and trustworthy from the start.
Project Scope
Over one month I launched a small Etsy store under a RavenPixel sub-brand. I worked on a lightweight identity, product listing templates, and some AI-assisted workflows to reduce time spent preparing items. The shop needed to look professional and trustworthy from the start.
Project Scope
Over one month I launched a small Etsy store under a RavenPixel sub-brand. I worked on a lightweight identity, product listing templates, and some AI-assisted workflows to reduce time spent preparing items. The shop needed to look professional and trustworthy from the start.
Project Scope
Over one month I launched a small Etsy store under a RavenPixel sub-brand. I worked on a lightweight identity, product listing templates, and some AI-assisted workflows to reduce time spent preparing items. The shop needed to look professional and trustworthy from the start.
Project Scope
Over one month I launched a small Etsy store under a RavenPixel sub-brand. I worked on a lightweight identity, product listing templates, and some AI-assisted workflows to reduce time spent preparing items. The shop needed to look professional and trustworthy from the start.
Goals & Success Metrics
Goals & Success Metrics
Goals & Success Metrics
Goals & Success Metrics
Goals & Success
Goals
◆
Speed up listing creation
◆
Keep branding consistent
◆
Build buyer trust
Goals
◆
Speed up listing creation
◆
Keep branding consistent
◆
Build buyer trust
Goals
◆
Speed up listing creation
◆
Keep branding consistent
◆
Build buyer trust
Goals
◆
Speed up listing creation
◆
Keep branding consistent
◆
Build buyer trust
Goals
◆
Speed up listing creation
◆
Keep branding consistent
◆
Build buyer trust
Success Metrics
◆
Reduce listing time by 50%+
◆
Shop appears consistent and professional
◆
Gain early sales and repeat customers
Success Metrics
◆
Reduce listing time by 50%+
◆
Shop appears consistent and professional
◆
Gain early sales and repeat customers
Success Metrics
◆
Reduce listing time by 50%+
◆
Shop appears consistent and professional
◆
Gain early sales and repeat customers
Success Metrics
◆
Reduce listing time by 50%+
◆
Shop appears consistent and professional
◆
Gain early sales and repeat customers
Success Metrics
◆
Reduce listing time by 50%+
◆
Shop appears consistent and professional
◆
Gain early sales and repeat customers
Impact & Results
Impact & Results
Impact & Results
Impact & Results
Impact & Results
◆
4 sales in the first month with all 5-star reviews
◆
Reduced listing preparation time from about 120 minutes to under 30
◆
4 sales in the first month with all 5-star reviews
◆
Reduced listing preparation time from about 120 minutes to under 30
◆
4 sales in the first month with all 5-star reviews
◆
Reduced listing preparation time from about 120 minutes to under 30
◆
4 sales in the first month with all 5-star reviews
◆
Reduced listing preparation time from about 120 minutes to under 30
◆
4 sales in the first month with all 5-star reviews
◆
Reduced listing preparation time from about 120 minutes to under 30
Research
Research
Research
Research
Research
Goals
◆
Identify what makes Etsy shops successful
◆
Test automation tools
◆
Learn what builds customer trust
Goals
◆
Identify what makes Etsy shops successful
◆
Test automation tools
◆
Learn what builds customer trust
Goals
◆
Identify what makes Etsy shops successful
◆
Test automation tools
◆
Learn what builds customer trust
Goals
◆
Identify what makes Etsy shops successful
◆
Test automation tools
◆
Learn what builds customer trust
Goals
◆
Identify what makes Etsy shops successful
◆
Test automation tools
◆
Learn what builds customer trust
Methods
◆
Competitor shop reviews
◆
Tried workflows with Firefly + ChatGPT
Methods
◆
Competitor shop reviews
◆
Tried workflows with Firefly + ChatGPT
Methods
◆
Competitor shop reviews
◆
Tried workflows with Firefly + ChatGPT
Methods
◆
Competitor shop reviews
◆
Tried workflows with Firefly + ChatGPT
Methods
◆
Competitor shop reviews
◆
Tried workflows with Firefly + ChatGPT
Insights
◆
Previews + reviews drive trust
◆
Consistency is key to professionalism
◆
Automation saves time but needs human checks
Insights
◆
Previews + reviews drive trust
◆
Consistency is key to professionalism
◆
Automation saves time but needs human checks
Insights
◆
Previews + reviews drive trust
◆
Consistency is key to professionalism
◆
Automation saves time but needs human checks
Insights
◆
Previews + reviews drive trust
◆
Consistency is key to professionalism
◆
Automation saves time but needs human checks
Insights
◆
Previews + reviews drive trust
◆
Consistency is key to professionalism
◆
Automation saves time but needs human checks
Users & Pain Points
Users & Pain Points
Users & Pain Points
Users & Pain Points
Users & Pain Points
Shoppers
◆
Want clear previews
◆
Need consistent branding
◆
Look for reliability through reviews
Shoppers
◆
Want clear previews
◆
Need consistent branding
◆
Look for reliability through reviews
Shoppers
◆
Want clear previews
◆
Need consistent branding
◆
Look for reliability through reviews
Shoppers
◆
Want clear previews
◆
Need consistent branding
◆
Look for reliability through reviews
Shoppers
◆
Want clear previews
◆
Need consistent branding
◆
Look for reliability through reviews
Store Owner (me)
◆
Needed faster workflows
◆
Wanted templates for consistency
◆
Aimed to scale without losing quality
Store Owner (me)
◆
Needed faster workflows
◆
Wanted templates for consistency
◆
Aimed to scale without losing quality
Store Owner (me)
◆
Needed faster workflows
◆
Wanted templates for consistency
◆
Aimed to scale without losing quality
Store Owner (me)
◆
Needed faster workflows
◆
Wanted templates for consistency
◆
Aimed to scale without losing quality
Store Owner (me)
◆
Needed faster workflows
◆
Wanted templates for consistency
◆
Aimed to scale without losing quality
Process
Process
Process
Process
Process
1.
Designed a sub-brand colour scheme, logo, and style
2.
Built templates for product mockups and descriptions to keep listings consistent.
3.
Tested AI tools for generating images and copy, adding manual checks to avoid mistakes.
4.
Standardised product previews, titles, and tags after seeing inconsistencies in early drafts.
5.
Adjusted listings and shop presentation based on what buyers were clicking on most.
1.
Designed a sub-brand colour scheme, logo, and style
2.
Built templates for product mockups and descriptions to keep listings consistent.
3.
Tested AI tools for generating images and copy, adding manual checks to avoid mistakes.
4.
Standardised product previews, titles, and tags after seeing inconsistencies in early drafts.
5.
Adjusted listings and shop presentation based on what buyers were clicking on most.
1.
Designed a sub-brand colour scheme, logo, and style
2.
Built templates for product mockups and descriptions to keep listings consistent.
3.
Tested AI tools for generating images and copy, adding manual checks to avoid mistakes.
4.
Standardised product previews, titles, and tags after seeing inconsistencies in early drafts.
5.
Adjusted listings and shop presentation based on what buyers were clicking on most.
1.
Designed a sub-brand colour scheme, logo, and style
2.
Built templates for product mockups and descriptions to keep listings consistent.
3.
Tested AI tools for generating images and copy, adding manual checks to avoid mistakes.
4.
Standardised product previews, titles, and tags after seeing inconsistencies in early drafts.
5.
Adjusted listings and shop presentation based on what buyers were clicking on most.
1.
Designed a sub-brand colour scheme, logo, and style
2.
Built templates for product mockups and descriptions to keep listings consistent.
3.
Tested AI tools for generating images and copy, adding manual checks to avoid mistakes.
4.
Standardised product previews, titles, and tags after seeing inconsistencies in early drafts.
5.
Adjusted listings and shop presentation based on what buyers were clicking on most.
Client Photo Submission
Final Product
Client Photo Submission
Final Product
Client Photo Submission
Final Product
Client Photo Submission
Final Product
Client Photo Submission
Final Product
Branding
◆
Logo - A geometric mark framed by organic branches, combining nature symbolism (pets, growth, authenticity) with a structured pixel style to connect back to RavenPixel.
◆
Colour Scheme - Natural greens for warmth and trust, supported by cream accents for readability and balance.
◆
Typography - sans-serif for clarity and friendliness, supported by handwritten-style text for a personalised, human tone.
Branding
◆
Logo - A geometric mark framed by organic branches, combining nature symbolism (pets, growth, authenticity) with a structured pixel style to connect back to RavenPixel.
◆
Colour Scheme - Natural greens for warmth and trust, supported by cream accents for readability and balance.
◆
Typography - sans-serif for clarity and friendliness, supported by handwritten-style text for a personalised, human tone.
Branding
◆
Logo - A geometric mark framed by organic branches, combining nature symbolism (pets, growth, authenticity) with a structured pixel style to connect back to RavenPixel.
◆
Colour Scheme - Natural greens for warmth and trust, supported by cream accents for readability and balance.
◆
Typography - sans-serif for clarity and friendliness, supported by handwritten-style text for a personalised, human tone.
Branding
◆
Logo - A geometric mark framed by organic branches, combining nature symbolism (pets, growth, authenticity) with a structured pixel style to connect back to RavenPixel.
◆
Colour Scheme - Natural greens for warmth and trust, supported by cream accents for readability and balance.
◆
Typography - sans-serif for clarity and friendliness, supported by handwritten-style text for a personalised, human tone.
Branding
◆
Logo - A geometric mark framed by organic branches, combining nature symbolism (pets, growth, authenticity) with a structured pixel style to connect back to RavenPixel.
◆
Colour Scheme - Natural greens for warmth and trust, supported by cream accents for readability and balance.
◆
Typography - sans-serif for clarity and friendliness, supported by handwritten-style text for a personalised, human tone.
Shipping Label Design
Shipping Label Design
Shipping Label Design
Shipping Label Design
Shipping Label Design
Listing Image
Listing Image
Listing Image
Listing Image
Listing Image
Etsy Banner
Etsy Banner
Etsy Banner
Etsy Banner
Etsy Banner
Final Solution
◆
Sub-brand identity with logo, colours, and listing templates
◆
AI-assisted workflow with manual quality checks
◆
Shopfront designed to feel consistent and trustworthy
Final Solution
◆
Sub-brand identity with logo, colours, and listing templates
◆
AI-assisted workflow with manual quality checks
◆
Shopfront designed to feel consistent and trustworthy
Final Solution
◆
Sub-brand identity with logo, colours, and listing templates
◆
AI-assisted workflow with manual quality checks
◆
Shopfront designed to feel consistent and trustworthy
Final Solution
◆
Sub-brand identity with logo, colours, and listing templates
◆
AI-assisted workflow with manual quality checks
◆
Shopfront designed to feel consistent and trustworthy
Final Solution
◆
Sub-brand identity with logo, colours, and listing templates
◆
AI-assisted workflow with manual quality checks
◆
Shopfront designed to feel consistent and trustworthy
Reflection
AI sped things up, but manual checks were essential — some outputs looked off, and customers wouldn’t forgive low-quality previews. Consistency and early reviews built trust more than anything else, which reminded me that branding is about reliability as much as visuals. Running the shop taught me the importance of thinking beyond design into operations, like packaging and customer support. If I expand this project, I’d create a stronger brand experience that carries through from the online store to the unboxing.
Reflection
AI sped things up, but manual checks were essential — some outputs looked off, and customers wouldn’t forgive low-quality previews. Consistency and early reviews built trust more than anything else, which reminded me that branding is about reliability as much as visuals. Running the shop taught me the importance of thinking beyond design into operations, like packaging and customer support. If I expand this project, I’d create a stronger brand experience that carries through from the online store to the unboxing.
Reflection
AI sped things up, but manual checks were essential — some outputs looked off, and customers wouldn’t forgive low-quality previews. Consistency and early reviews built trust more than anything else, which reminded me that branding is about reliability as much as visuals. Running the shop taught me the importance of thinking beyond design into operations, like packaging and customer support. If I expand this project, I’d create a stronger brand experience that carries through from the online store to the unboxing.
Reflection
AI sped things up, but manual checks were essential — some outputs looked off, and customers wouldn’t forgive low-quality previews. Consistency and early reviews built trust more than anything else, which reminded me that branding is about reliability as much as visuals. Running the shop taught me the importance of thinking beyond design into operations, like packaging and customer support. If I expand this project, I’d create a stronger brand experience that carries through from the online store to the unboxing.
Reflection
AI sped things up, but manual checks were essential — some outputs looked off, and customers wouldn’t forgive low-quality previews. Consistency and early reviews built trust more than anything else, which reminded me that branding is about reliability as much as visuals. Running the shop taught me the importance of thinking beyond design into operations, like packaging and customer support. If I expand this project, I’d create a stronger brand experience that carries through from the online store to the unboxing.
Like What You See?
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Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.
Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.
Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.
Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.