The Problem
Most available designs were either too generic or leaned too heavily into politics. The challenge was to strike a balance between humour, sentiment, and subtle patriotism, while still feeling like a thoughtful gift.
The Problem
Most available designs were either too generic or leaned too heavily into politics. The challenge was to strike a balance between humour, sentiment, and subtle patriotism, while still feeling like a thoughtful gift.
The Problem
Most available designs were either too generic or leaned too heavily into politics. The challenge was to strike a balance between humour, sentiment, and subtle patriotism, while still feeling like a thoughtful gift.
The Problem
Most available designs were either too generic or leaned too heavily into politics. The challenge was to strike a balance between humour, sentiment, and subtle patriotism, while still feeling like a thoughtful gift.
The Problem
Most available designs were either too generic or leaned too heavily into politics. The challenge was to strike a balance between humour, sentiment, and subtle patriotism, while still feeling like a thoughtful gift.
Project Scope
Three days to explore concepts, refine one design, and prepare production-ready artwork. The final deliverables needed to be error-free and meet print specifications without delays.
Project Scope
Three days to explore concepts, refine one design, and prepare production-ready artwork. The final deliverables needed to be error-free and meet print specifications without delays.
Project Scope
Three days to explore concepts, refine one design, and prepare production-ready artwork. The final deliverables needed to be error-free and meet print specifications without delays.
Project Scope
Three days to explore concepts, refine one design, and prepare production-ready artwork. The final deliverables needed to be error-free and meet print specifications without delays.
Project Scope
Three days to explore concepts, refine one design, and prepare production-ready artwork. The final deliverables needed to be error-free and meet print specifications without delays.
Goals & Success Metrics
Goals & Success
Goals & Success Metrics
Goals & Success Metrics
Goals & Success Metrics
Goals
◆
Create a fun but heartfelt design
◆
Match brand values
◆
Deliver production-ready files
Goals
◆
Create a fun but heartfelt design
◆
Match brand values
◆
Deliver production-ready files
Goals
◆
Create a fun but heartfelt design
◆
Match brand values
◆
Deliver production-ready files
Goals
◆
Create a fun but heartfelt design
◆
Match brand values
◆
Deliver production-ready files
Goals
◆
Create a fun but heartfelt design
◆
Match brand values
◆
Deliver production-ready files
Success Metrics
◆
Delivered before deadline
◆
Files pass first-time print checks
◆
Client can launch design without rework
Success Metrics
◆
Delivered before deadline
◆
Files pass first-time print checks
◆
Client can launch design without rework
Success Metrics
◆
Delivered before deadline
◆
Files pass first-time print checks
◆
Client can launch design without rework
Success Metrics
◆
Delivered before deadline
◆
Files pass first-time print checks
◆
Client can launch design without rework
Success Metrics
◆
Delivered before deadline
◆
Files pass first-time print checks
◆
Client can launch design without rework
Research
Research
Research
Research
Research
Goals
◆
Find the right balance of humour, patriotism, and sentiment
◆
Explore feminine but bold design styles
Goals
◆
Find the right balance of humour, patriotism, and sentiment
◆
Explore feminine but bold design styles
Goals
◆
Find the right balance of humour, patriotism, and sentiment
◆
Explore feminine but bold design styles
Goals
◆
Find the right balance of humour, patriotism, and sentiment
◆
Explore feminine but bold design styles
Goals
◆
Find the right balance of humour, patriotism, and sentiment
◆
Explore feminine but bold design styles
Methods
◆
Moodboard from keywords
◆
Client feedback on mockups
Methods
◆
Moodboard from keywords
◆
Client feedback on mockups
Methods
◆
Moodboard from keywords
◆
Client feedback on mockups
Methods
◆
Moodboard from keywords
◆
Client feedback on mockups
Methods
◆
Moodboard from keywords
◆
Client feedback on mockups
Insights
◆
Softer colours suited gifting better
◆
Moodboard sped up alignment
◆
Typography choice made humour work
Insights
◆
Softer colours suited gifting better
◆
Moodboard sped up alignment
◆
Typography choice made humour work
Insights
◆
Softer colours suited gifting better
◆
Moodboard sped up alignment
◆
Typography choice made humour work
Insights
◆
Softer colours suited gifting better
◆
Moodboard sped up alignment
◆
Typography choice made humour work
Insights
◆
Softer colours suited gifting better
◆
Moodboard sped up alignment
◆
Typography choice made humour work
Users & Pain Points
Users & Pain Points
Users & Pain Points
Users & Pain Points
Users & Pain Points
Gift buyers
◆
Wanted designs that felt thoughtful but fun
◆
Avoided cheesy or cliché looks
Gift buyers
◆
Wanted designs that felt thoughtful but fun
◆
Avoided cheesy or cliché looks
Gift buyers
◆
Wanted designs that felt thoughtful but fun
◆
Avoided cheesy or cliché looks
Gift buyers
◆
Wanted designs that felt thoughtful but fun
◆
Avoided cheesy or cliché looks
Gift buyers
◆
Wanted designs that felt thoughtful but fun
◆
Avoided cheesy or cliché looks
Client (Nick Freitas)
◆
Needed quick turnaround
◆
Required error-free print files
Client (Nick Freitas)
◆
Needed quick turnaround
◆
Required error-free print files
Client (Nick Freitas)
◆
Needed quick turnaround
◆
Required error-free print files
Client (Nick Freitas)
◆
Needed quick turnaround
◆
Required error-free print files
Client (Nick Freitas)
◆
Needed quick turnaround
◆
Required error-free print files
Process
Process
Process
Process
Process
◆
Built a moodboard exploring the brief keywords and values.
◆
Developed a feminine patriotic palette using pinks and purples.
◆
Designed 3 different concepts and presented them to the client.
◆
Client selected the preferred direction → refined typography, spacing, and colour balance.
◆
Finalised artwork and prepared production-ready deliverables.
◆
Built a moodboard exploring the brief keywords and values.
◆
Developed a feminine patriotic palette using pinks and purples.
◆
Designed 3 different concepts and presented them to the client.
◆
Client selected the preferred direction → refined typography, spacing, and colour balance.
◆
Finalised artwork and prepared production-ready deliverables.
◆
Built a moodboard exploring the brief keywords and values.
◆
Developed a feminine patriotic palette using pinks and purples.
◆
Designed 3 different concepts and presented them to the client.
◆
Client selected the preferred direction → refined typography, spacing, and colour balance.
◆
Finalised artwork and prepared production-ready deliverables.
◆
Built a moodboard exploring the brief keywords and values.
◆
Developed a feminine patriotic palette using pinks and purples.
◆
Designed 3 different concepts and presented them to the client.
◆
Client selected the preferred direction → refined typography, spacing, and colour balance.
◆
Finalised artwork and prepared production-ready deliverables.
◆
Built a moodboard exploring the brief keywords and values.
◆
Developed a feminine patriotic palette using pinks and purples.
◆
Designed 3 different concepts and presented them to the client.
◆
Client selected the preferred direction → refined typography, spacing, and colour balance.
◆
Finalised artwork and prepared production-ready deliverables.
Final Solution
◆
Playful Mother’s Day design with muted patriotic tones
◆
Clear typography for humour and sentiment
◆
Print-ready artwork delivered on time
Final Solution
◆
Playful Mother’s Day design with muted patriotic tones
◆
Clear typography for humour and sentiment
◆
Print-ready artwork delivered on time
Final Solution
◆
Playful Mother’s Day design with muted patriotic tones
◆
Clear typography for humour and sentiment
◆
Print-ready artwork delivered on time
Final Solution
◆
Playful Mother’s Day design with muted patriotic tones
◆
Clear typography for humour and sentiment
◆
Print-ready artwork delivered on time
Final Solution
◆
Playful Mother’s Day design with muted patriotic tones
◆
Clear typography for humour and sentiment
◆
Print-ready artwork delivered on time
Impact & Results
Impact & Results
Impact & Results
Impact & Results
Impact & Results
◆
Delivered 1 day early
◆
Printer confirmed 100% accuracy
◆
Client launched in gift range and generated sales
◆
Delivered 1 day early
◆
Printer confirmed 100% accuracy
◆
Client launched in gift range and generated sales
◆
Delivered 1 day early
◆
Printer confirmed 100% accuracy
◆
Client launched in gift range and generated sales
◆
Delivered 1 day early
◆
Printer confirmed 100% accuracy
◆
Client launched in gift range and generated sales
◆
Delivered 1 day early
◆
Printer confirmed 100% accuracy
◆
Client launched in gift range and generated sales
Harry Murphy
HJM Design (Founder)
"Jimmi provided a high quality service as a contracted graphic designer. We hired RavenPixel to assist with a high volume of design work. He provided an expedited service, delivered each project ahead of schedule and was receptive to any changes we needed. His skillset was integral to helping us meet our business needs."
Client Review
Harry Murphy
HJM Design (Founder)
"Jimmi provided a high quality service as a contracted graphic designer. We hired RavenPixel to assist with a high volume of design work. He provided an expedited service, delivered each project ahead of schedule and was receptive to any changes we needed. His skillset was integral to helping us meet our business needs."
Client Review
Harry Murphy
HJM Design (Founder)
"Jimmi provided a high quality service as a contracted graphic designer. We hired RavenPixel to assist with a high volume of design work. He provided an expedited service, delivered each project ahead of schedule and was receptive to any changes we needed. His skillset was integral to helping us meet our business needs."
Client Review
Harry Murphy
HJM Design (Founder)
"Jimmi provided a high quality service as a contracted graphic designer. We hired RavenPixel to assist with a high volume of design work. He provided an expedited service, delivered each project ahead of schedule and was receptive to any changes we needed. His skillset was integral to helping us meet our business needs."
Client Review
Harry Murphy
HJM Design (Founder)
"Jimmi provided a high quality service as a contracted graphic designer. We hired RavenPixel to assist with a high volume of design work. He provided an expedited service, delivered each project ahead of schedule and was receptive to any changes we needed. His skillset was integral to helping us meet our business needs."
Client Review
Reflection
The short deadline meant I couldn’t explore many variations, but it forced me to focus and deliver something clean and production-ready. I learned how helpful quick moodboards can be for aligning expectations in just a few hours, and how much typography choices affect tone. If I revisited this project, I’d present at least one extra option to give the client more choice and possibly test which design resonated best with their audience before going to print.
Reflection
The short deadline meant I couldn’t explore many variations, but it forced me to focus and deliver something clean and production-ready. I learned how helpful quick moodboards can be for aligning expectations in just a few hours, and how much typography choices affect tone. If I revisited this project, I’d present at least one extra option to give the client more choice and possibly test which design resonated best with their audience before going to print.
Reflection
The short deadline meant I couldn’t explore many variations, but it forced me to focus and deliver something clean and production-ready. I learned how helpful quick moodboards can be for aligning expectations in just a few hours, and how much typography choices affect tone. If I revisited this project, I’d present at least one extra option to give the client more choice and possibly test which design resonated best with their audience before going to print.
Reflection
The short deadline meant I couldn’t explore many variations, but it forced me to focus and deliver something clean and production-ready. I learned how helpful quick moodboards can be for aligning expectations in just a few hours, and how much typography choices affect tone. If I revisited this project, I’d present at least one extra option to give the client more choice and possibly test which design resonated best with their audience before going to print.
Reflection
The short deadline meant I couldn’t explore many variations, but it forced me to focus and deliver something clean and production-ready. I learned how helpful quick moodboards can be for aligning expectations in just a few hours, and how much typography choices affect tone. If I revisited this project, I’d present at least one extra option to give the client more choice and possibly test which design resonated best with their audience before going to print.
Like What You See?
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Like What You See?
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Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.
Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.
Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.