The Problem
Most available designs were either too generic or leaned too heavily into politics. The challenge was to strike a balance between humour, sentiment, and subtle patriotism, while still feeling like a thoughtful gift.
The Problem
Most available designs were either too generic or leaned too heavily into politics. The challenge was to strike a balance between humour, sentiment, and subtle patriotism, while still feeling like a thoughtful gift.
The Problem
Most available designs were either too generic or leaned too heavily into politics. The challenge was to strike a balance between humour, sentiment, and subtle patriotism, while still feeling like a thoughtful gift.
The Problem
Most available designs were either too generic or leaned too heavily into politics. The challenge was to strike a balance between humour, sentiment, and subtle patriotism, while still feeling like a thoughtful gift.
The Problem
Most available designs were either too generic or leaned too heavily into politics. The challenge was to strike a balance between humour, sentiment, and subtle patriotism, while still feeling like a thoughtful gift.
Project Scope
In a three-day sprint I created a gift design for Nick Freitas's online merch store I explored concepts, produced three design variations, refined one based on feedback, and prepared the final artwork to print-ready specifications.
Project Scope
In a three-day sprint I created a gift design for Nick Freitas's online merch store I explored concepts, produced three design variations, refined one based on feedback, and prepared the final artwork to print-ready specifications.
Project Scope
In a three-day sprint I created a gift design for Nick Freitas's online merch store I explored concepts, produced three design variations, refined one based on feedback, and prepared the final artwork to print-ready specifications.
Project Scope
In a three-day sprint I created a gift design for Nick Freitas's online merch store I explored concepts, produced three design variations, refined one based on feedback, and prepared the final artwork to print-ready specifications.
Project Scope
In a three-day sprint I created a gift design for Nick Freitas's online merch store I explored concepts, produced three design variations, refined one based on feedback, and prepared the final artwork to print-ready specifications.
Goals & Success Metrics
Goals & Success
Goals & Success Metrics
Goals & Success Metrics
Goals & Success Metrics
Goals
◆
Create a fun but heartfelt design
◆
Match brand values
◆
Deliver production-ready files
Goals
◆
Create a fun but heartfelt design
◆
Match brand values
◆
Deliver production-ready files
Goals
◆
Create a fun but heartfelt design
◆
Match brand values
◆
Deliver production-ready files
Goals
◆
Create a fun but heartfelt design
◆
Match brand values
◆
Deliver production-ready files
Goals
◆
Create a fun but heartfelt design
◆
Match brand values
◆
Deliver production-ready files
Success Metrics
◆
Delivered before deadline
◆
Files pass first-time print checks
◆
Client can launch design without rework
Success Metrics
◆
Delivered before deadline
◆
Files pass first-time print checks
◆
Client can launch design without rework
Success Metrics
◆
Delivered before deadline
◆
Files pass first-time print checks
◆
Client can launch design without rework
Success Metrics
◆
Delivered before deadline
◆
Files pass first-time print checks
◆
Client can launch design without rework
Success Metrics
◆
Delivered before deadline
◆
Files pass first-time print checks
◆
Client can launch design without rework
Impact & Results
Impact & Results
Impact & Results
Impact & Results
Impact & Results
◆
Delivered the final design 1 day ahead of deadline
◆
Files passed printer checks first time with no revisions
◆
Client successfully launched the design in their seasonal gift range
◆
Delivered the final design 1 day ahead of deadline
◆
Files passed printer checks first time with no revisions
◆
Client successfully launched the design in their seasonal gift range
◆
Delivered the final design 1 day ahead of deadline
◆
Files passed printer checks first time with no revisions
◆
Client successfully launched the design in their seasonal gift range
◆
Delivered the final design 1 day ahead of deadline
◆
Files passed printer checks first time with no revisions
◆
Client successfully launched the design in their seasonal gift range
◆
Delivered the final design 1 day ahead of deadline
◆
Files passed printer checks first time with no revisions
◆
Client successfully launched the design in their seasonal gift range
Harry Murphy
HJM Design (Founder)
"Jimmi provided a high quality service as a contracted graphic designer. We hired RavenPixel to assist with a high volume of design work. He provided an expedited service, delivered each project ahead of schedule and was receptive to any changes we needed. His skillset was integral to helping us meet our business needs."
Client Review
Harry Murphy
HJM Design (Founder)
"Jimmi provided a high quality service as a contracted graphic designer. We hired RavenPixel to assist with a high volume of design work. He provided an expedited service, delivered each project ahead of schedule and was receptive to any changes we needed. His skillset was integral to helping us meet our business needs."
Client Review
Harry Murphy
HJM Design (Founder)
"Jimmi provided a high quality service as a contracted graphic designer. We hired RavenPixel to assist with a high volume of design work. He provided an expedited service, delivered each project ahead of schedule and was receptive to any changes we needed. His skillset was integral to helping us meet our business needs."
Client Review
Harry Murphy
HJM Design (Founder)
"Jimmi provided a high quality service as a contracted graphic designer. We hired RavenPixel to assist with a high volume of design work. He provided an expedited service, delivered each project ahead of schedule and was receptive to any changes we needed. His skillset was integral to helping us meet our business needs."
Client Review
Harry Murphy
HJM Design (Founder)
"Jimmi provided a high quality service as a contracted graphic designer. We hired RavenPixel to assist with a high volume of design work. He provided an expedited service, delivered each project ahead of schedule and was receptive to any changes we needed. His skillset was integral to helping us meet our business needs."
Client Review
Research
Research
Research
Research
Research
Goals
◆
Find the right balance of humour, patriotism, and sentiment
◆
Explore feminine but bold design styles
Goals
◆
Find the right balance of humour, patriotism, and sentiment
◆
Explore feminine but bold design styles
Goals
◆
Find the right balance of humour, patriotism, and sentiment
◆
Explore feminine but bold design styles
Goals
◆
Find the right balance of humour, patriotism, and sentiment
◆
Explore feminine but bold design styles
Goals
◆
Find the right balance of humour, patriotism, and sentiment
◆
Explore feminine but bold design styles
Methods
◆
Moodboard from keywords
◆
Client feedback on mockups
Methods
◆
Moodboard from keywords
◆
Client feedback on mockups
Methods
◆
Moodboard from keywords
◆
Client feedback on mockups
Methods
◆
Moodboard from keywords
◆
Client feedback on mockups
Methods
◆
Moodboard from keywords
◆
Client feedback on mockups
Insights
◆
Softer colours suited gifting better
◆
Moodboard sped up alignment
◆
Typography choice made humour work
Insights
◆
Softer colours suited gifting better
◆
Moodboard sped up alignment
◆
Typography choice made humour work
Insights
◆
Softer colours suited gifting better
◆
Moodboard sped up alignment
◆
Typography choice made humour work
Insights
◆
Softer colours suited gifting better
◆
Moodboard sped up alignment
◆
Typography choice made humour work
Insights
◆
Softer colours suited gifting better
◆
Moodboard sped up alignment
◆
Typography choice made humour work
Users & Pain Points
Users & Pain Points
Users & Pain Points
Users & Pain Points
Users & Pain Points
Gift buyers
◆
Wanted designs that felt thoughtful but fun
◆
Avoided cheesy or cliché looks
Gift buyers
◆
Wanted designs that felt thoughtful but fun
◆
Avoided cheesy or cliché looks
Gift buyers
◆
Wanted designs that felt thoughtful but fun
◆
Avoided cheesy or cliché looks
Gift buyers
◆
Wanted designs that felt thoughtful but fun
◆
Avoided cheesy or cliché looks
Gift buyers
◆
Wanted designs that felt thoughtful but fun
◆
Avoided cheesy or cliché looks
Client (Nick Freitas)
◆
Needed quick turnaround
◆
Required error-free print files
Client (Nick Freitas)
◆
Needed quick turnaround
◆
Required error-free print files
Client (Nick Freitas)
◆
Needed quick turnaround
◆
Required error-free print files
Client (Nick Freitas)
◆
Needed quick turnaround
◆
Required error-free print files
Client (Nick Freitas)
◆
Needed quick turnaround
◆
Required error-free print files
Process
Process
Process
Process
Process
1.
Made a moodboard using keywords to explore tone and style.
2.
Developed a palette using pinks and purples to balance a feminine and patriotic feel.
3.
Created three design options in Illustrator, each testing a different mix of humour and patriotism, and femininity.
4.
Presented them to the client, who chose the typography based design.
5.
Refined typography and colours, then prepared production-ready files.
1.
Made a moodboard using keywords to explore tone and style.
2.
Developed a palette using pinks and purples to balance a feminine and patriotic feel.
3.
Created three design options in Illustrator, each testing a different mix of humour and patriotism, and femininity.
4.
Presented them to the client, who chose the typography based design.
5.
Refined typography and colours, then prepared production-ready files.
1.
Made a moodboard using keywords to explore tone and style.
2.
Developed a palette using pinks and purples to balance a feminine and patriotic feel.
3.
Created three design options in Illustrator, each testing a different mix of humour and patriotism, and femininity.
4.
Presented them to the client, who chose the typography based design.
5.
Refined typography and colours, then prepared production-ready files.
1.
Made a moodboard using keywords to explore tone and style.
2.
Developed a palette using pinks and purples to balance a feminine and patriotic feel.
3.
Created three design options in Illustrator, each testing a different mix of humour and patriotism, and femininity.
4.
Presented them to the client, who chose the typography based design.
5.
Refined typography and colours, then prepared production-ready files.
1.
Made a moodboard using keywords to explore tone and style.
2.
Developed a palette using pinks and purples to balance a feminine and patriotic feel.
3.
Created three design options in Illustrator, each testing a different mix of humour and patriotism, and femininity.
4.
Presented them to the client, who chose the typography based design.
5.
Refined typography and colours, then prepared production-ready files.
Final Solution
◆
A humorous, bold, and patriotic design with a feminine and personal touch
◆
Final concept refined with client feedback on typography and colour
◆
Print-ready artwork delivered to meet specifications
Final Solution
◆
A humorous, bold, and patriotic design with a feminine and personal touch
◆
Final concept refined with client feedback on typography and colour
◆
Print-ready artwork delivered to meet specifications
Final Solution
◆
A humorous, bold, and patriotic design with a feminine and personal touch
◆
Final concept refined with client feedback on typography and colour
◆
Print-ready artwork delivered to meet specifications
Final Solution
◆
A humorous, bold, and patriotic design with a feminine and personal touch
◆
Final concept refined with client feedback on typography and colour
◆
Print-ready artwork delivered to meet specifications
Final Solution
◆
A humorous, bold, and patriotic design with a feminine and personal touch
◆
Final concept refined with client feedback on typography and colour
◆
Print-ready artwork delivered to meet specifications
Reflection
The short deadline meant I couldn’t explore many variations, but it forced me to focus and deliver something clean and production-ready. I learned how helpful quick moodboards can be for aligning expectations in just a few hours, and how much typography choices affect tone. If I revisited this project, I’d present at least one extra option to give the client more choice and possibly test which design resonated best with their audience before going to print.
Reflection
The short deadline meant I couldn’t explore many variations, but it forced me to focus and deliver something clean and production-ready. I learned how helpful quick moodboards can be for aligning expectations in just a few hours, and how much typography choices affect tone. If I revisited this project, I’d present at least one extra option to give the client more choice and possibly test which design resonated best with their audience before going to print.
Reflection
The short deadline meant I couldn’t explore many variations, but it forced me to focus and deliver something clean and production-ready. I learned how helpful quick moodboards can be for aligning expectations in just a few hours, and how much typography choices affect tone. If I revisited this project, I’d present at least one extra option to give the client more choice and possibly test which design resonated best with their audience before going to print.
Reflection
The short deadline meant I couldn’t explore many variations, but it forced me to focus and deliver something clean and production-ready. I learned how helpful quick moodboards can be for aligning expectations in just a few hours, and how much typography choices affect tone. If I revisited this project, I’d present at least one extra option to give the client more choice and possibly test which design resonated best with their audience before going to print.
Reflection
The short deadline meant I couldn’t explore many variations, but it forced me to focus and deliver something clean and production-ready. I learned how helpful quick moodboards can be for aligning expectations in just a few hours, and how much typography choices affect tone. If I revisited this project, I’d present at least one extra option to give the client more choice and possibly test which design resonated best with their audience before going to print.
Like What You See?
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Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.
Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.
Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.
Like What You See?
Enjoyed this case study? If you’d like to talk about your product, let’s chat.